PURE Orla Kiely DAB digital radio

We don’t listen to the radio that much in my house. I blame this entirely on the lack of beautiful radios, rather than my penchant for ~~trashy~~ intellectually stimulating TV programs.

This could all change now with PURE‘s collaboration with Orla Kiely in creating a new DAB radio. The DAB radio, based on the Evoke Mio style, features one of Orla Kiely’s famous Stem Print designs in a leather effect on the front and back, and a wooden section sandwiched in-between. The result is a radio that wouldn’t look out-of-place in an episode of Mad Men.

Designer DAB

I was lucky enough to meet Orla Kiely and take home one of the EVOKE Mio by Orla Kiely radios last week, and I’m pretty smitten. The radio comes with iPod/MP3 connectivity, 30 preset radio stations and an energy-saving function for the eco-friendly. Although Orla admitted there are no plans to extend the style to other electronics quite yet, I’m quietly hoping they’ll bring out a range of pretty vacuum cleaners, kettles and toasters.

The EVOKE Mio by Orla Kiely will be available from John Lewis in early November, and available elsewhere from March 2011, for £149.99.

Love it? Hate it? Bored of designer/tech collaborations?

More radios on Dork Adore: Students redesign iconic PURE radios.

Emma Cossey

Emma is our resident fashion and social media specialist, having worked as a blogger, editor and writer on a number of fashion and beauty websites. She writes regularly for The Bag Lady, and has previously written for The Times Online, Shoewawa and Jorg & Olif among others.